There's a new demand-side platform (DSP) in town. This time, it's from Walmart. The retail giant announced Walmart DSP will debut in the second half of October, making it available just in time for the holiday shopping season. The retailer built the DSP in partnership with ad-tech company The Trade Desk. Rich Lehrfeld, svp of...
There's a new demand-side platform (DSP) in town. This time, it's from Walmart. The retail giant announced Walmart DSP will debut in the second half of October, making it available just in time for the holiday shopping season. The retailer built the DSP in partnership with ad-tech company The Trade Desk. Rich Lehrfeld, svp of...
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